HOTEL REBRANDING
Standing still isn't an option.
As well as finding new ways to use existing spaces, we help owners through our multi-brand development experience.
7 hotels currently under rebrand
8 hotels successfully re-positioned to harness market opportunities for owners in recent years
Support ranges from full project management to technical oversight
REBRAND EXPERIENCE
Doubletree by Hilton Edinburgh City Centre
Advised owner on brand, franchise negotiations and brand appointment
RBH operated hotel as unbranded, continuing to trade through refurbishment and rebranding process
Full project management of the £5m construction and fit-out project
DoubleTree by Hilton Dundee
Rebranded and repositioned while continuing to trade in 2012
Following project management of earlier £3m refurb by RBH in 2008
12 months post rebrand RevPAR grew by 33%
Holiday Inn Express Manchester Airport
Advised owner on brand, negotiation of franchise terms and brand property improvement plan
Full project management of £2m refurbishment
199 bedroom hotel went from unbranded to Holiday Inn Express within 6 weeks of commencing site works
REFURBISHMENT
All feedback is helpful, no? If your hotel is looking tired, you’ll certainly hear about it via online reviews. We can help.
READ MOREEXTENSIONS
Helping owners extend their properties to add bedrooms or public areas is a key way in which RBH add extra value to hotel owners.
READ MORENEW BUILDS
The feasibility of a new hotel is dictated by several elements. We can help find the right opportunity for each location.
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