The Sustainability Conundrum – Accreditation, Measuring and Reporting
At this month’s Annual Hotel Conference, hoteliers, owners and investors heard from 90 industry-leading speakers, tackling some of the most pertinent topics affecting the hospitality landscape. Among them, our very own Managing Director, Susan Bland. Joining a panel discussion on the sustainability conundrum, Susan spoke alongside Malcolm Kerr, Horwath HTL, Rekha Toora, JLL and Kelli Turner, Village Hotels, chaired by Ufi Ibrahim, Energy & Environment Alliance.
The overarching message during the session was that while standards are currently being set by government in relation to international environmental standards for developments, there is still much that can be achieved in current operations. Looking at KPIs, benchmarking, reporting and accreditation schemes, the panel discussed quantifying sustainability progress in a business.
It is not just consumers that are taking a keen interest in the matter, but investor interest in ESG has also been heightened in the past few years. Investors are rightfully asking a lot more questions to ensure future proofing for years to come.
Susan explained that a successful ESG strategy is difficult, because there’s no ‘one size fits all’ solution. We know that business ethics, behaviour and guidance have been on the agenda for a while, because that’s easier to quantify and see the impact of change. A lot of people are a little more thrown off by the environmental part, and by seemingly complex concepts like becoming carbon neutral.
Susan told the audience to remember:
“E is only one part of the ESG and carbon is only one part of the E – it gets talked about a lot, but there are a lot of parts in the S and the G to focus on. The environmental focus is newer to the conversation, but within it there are a lot of parts that are easy to understand and already measurable.”
ESG can be an overwhelming topic that lacks framework. Many businesses are getting stuck with setting targets that are difficult to see beyond. Susan advised that hotels must look at their own assets and data, rather than going off what others around them seem to be doing. That being said, the formula for sustainability success lies in collaboration. The buy-in of key stakeholders is fundamental for measurable success, and a good employer understands that you can still achieve the S and the G, while E remains a work in progress within your business strategy.
Authentic collaboration, the panel shared, all comes down to education. Educating consumers that a reduction in towel washing and turndown services isn’t a reflection of a brand’s quality. Educating staff to buy in to the vision and to effectively answers guests’ questions. Educating partners about the importance of responsible sourcing throughout the supply chain.
Overall, the message was clear that businesses must do more, even if they can’t do it all.
News & Updates
RBH rolls out Too Good To Go scheme across entire portfolio
22 May 2023
In a bid to tackle food waste, RBH launches partnership with the world’s largest surplus food platform, Too Good To Go
IHIF: Doing more with less
17 May 2023
Susan Bland facilitates discussion on optimising workforce productivity and getting the most out of your teams at IHIF's 25th annual conference
RBH boosts luxury portfolio with 200th hotel
10 May 2023
RBH marks its 200th hotel management partnership with the opening of another upscale luxury property – The Municipal Hotel Liverpool
RBH Hospitality Management celebrates 20 years with Crowne Plaza London Docklands
5 May 2023
Celebrating the 20-year anniversary of Crowne Plaza London Docklands under RBH’s management since opening in May 2003
Giving Something Back
RBH wins Springboard’s Health & Wellbeing Award
21 April 2023
RBH picked up Springboard's award for Employee Health & Wellbeing in recognition of its commitment to its people