• Contact Us

Crowne plaza Reading earns its stars and stripes

Crowne Plaza Reading has been unveiled as one of the shortlisted finalists at this year's esteemed Catey Awards.

Widely regarded as the hospitality industry's answer to the Oscars, the awards recognise the sector's highest flyers and strongest performers.

The four-star hotel has been nominated in the 'best marketing campaign' category following the success of its Manhattan makeover, which saw the venue transformed into New York City for three months.

Over last year's festive season guests were transported to the other side of the Atlantic as the hotel's Acqua Restaurant became Times Square, the Riversuite was turned into the 100th floor of the Empire State Building and the hotel's reception was converted into a JFK check-in desk.

As part of the Crowne Plaza Manhattan campaign, guests were also treated to a selection of American culinary delights including a specially created New York diner menu.

More than 140 industry experts helped whittle down the award category to just three stand-out campaigns, the winner of which will be announced at Caterer and Hotelkeeper magazine's glittering 31st annual Catey Awards at London's Grosvenor House on Tuesday, 1 July.

Crowne Plaza Reading's innovative campaign even saw hotel staff imitate some of New York's famous faces and take to the streets to promote the Manhattan theme.

Armed with bundles of brownies and apples, Captain American, a 100 dollar bill and a big red apple approached hundreds of people to help start spreading the news that New York had arrived in Berkshire.

Daniel Loosley, general manager of Crowne Plaza Reading said: "The entire team worked exceptionally hard to make our unique Manhattan marketing campaign a huge success. A Catey Award nomination is a massive achievement in itself and testament to the wonderful team.

"The Manhattan campaign helped us to create a fun and exciting atmosphere for guests and visitors, as well as engaging our staff and significantly increasing customer satisfaction and occupancy in the hotel."

News & Updates

Our People

AHC: Are operating agreements becoming more bespoke?

14 September 2023

CEO, David Hart, took part in a panel discussion at AHC on how operators and brands are flexing the terms of their operating agreements

Read more

Giving Something Back

Sustainability priorities: hotel guest vs investor

9 August 2023

Susan Bland discusses the discrepancies between sustainable-focused demands and expectations of hotel guests and investors.

Read more

RBH Portfolio

RBH continues to expand Fragrance Group partnership

31 July 2023

RBH has been appointed by global property owner, Fragrance Group, to operate an additional hotel – The Grand Atlantic Hotel in Weston-Super-Mare.

Read more

Business Updates

RBH rolls out Too Good To Go scheme across entire portfolio

22 May 2023

In a bid to tackle food waste, RBH launches partnership with the world’s largest surplus food platform, Too Good To Go

Read more

Business Updates

IHIF: Doing more with less

17 May 2023

Susan Bland facilitates discussion on optimising workforce productivity and getting the most out of your teams at IHIF's 25th annual conference

Read more

Looking for a job in hospitality?

Explore our jobs

London

RBH, The Mille, 1000 Great West
Road, Brentford, TW8 9DW

+44 (0) 208 232 9014

Glasgow

RBH, 40 Brand Street,
Glasgow, G51 1DG

+44 (0) 141 419 4567
  • Website policy
  • Privacy policy
  • Sustainability policy
  • Cookie policy
  • Employment statements
  • Supplier Code of Conduct
  • Sitemap

Copyright © 2023 RBH Hospitality

  • Who we are
  • What we do
  • Our people
  • Our hotels
  • Giving Something Back
  • RBH careers
  • News & updates
  • Contact us

WANT TO WORK IN HOSPITALITY?

Careers

Explore jobs About us

Develop your career in the hospitality industry. Join the RBH family.

London
+44 (0) 208 232 9014
Glasgow
+44 (0) 141 419 4567