Leading independent hotel management company, RBH Hospitality Management, has been appointed by global property owner, Fragrance Group, to operate an additional hotel – The Grand Atlantic Hotel in Weston-Super-Mare.

The signing marks the eleventh Fragrance-owned hotel to fall under RBH management and signals the further strengthening of the partnership with Fragrance Group. It follows RBH’s recent appointment to manage their three new-build UK hotels – The Municipal Hotel Liverpool – MGallery, Mercure Paignton and ibis Styles Paignton, the latter of which is expected to open in the autumn.

Ideally located on the Weston-Super-Mare beachfront in North Somerset, the iconic 72-bedroom Grand Atlantic Hotel includes panoramic views, a restaurant and bar area, as well as function facilities.

David Hart, CEO at RBH Hospitality Management, said:

‘Our continuing relationship with Fragrance Group is a true endorsement of the levels of support and expertise RBH provides all our owners. The Grand Atlantic is the eleventh Fragrance-owned hotel within our growing portfolio, and we look forward to continuing to work with the team.”

Martin Rogers, representing Fragrance Group said:

“RBH are true partners of Fragrance Group and The Grand Atlantic Hotel is a wonderful addition to our UK portfolio. We value the RBH team’s support and expertise for this new venture.”